Every city / region / state wants to increase the satisfaction of its citizens, attract the tourists and investors. Complex projects of City Identity (CI) / Regional Identity (RI) / State Identity (SI) focus on developing the clear and attractive social identity of the city / region / state which can become the key step towards reaching its goals.
Results of the project allow us to choose the efficient means for activation of different target groups and to select the effective communication strategy for promotion of the city, region or state.
CI / RI / SI is a product that is most often used by organizations creating the communal and state policy (town-councils, municipalities, ministries, government etc.).